A beautiful website is useless if it’s slow. In fact, site speed is one of the biggest factors affecting both search engine rankings and customer trust.
Here’s why website performance matters more than you think.
How Speed Impacts SEO
Google has made it clear: fast websites rank higher. Core Web Vitals — metrics like load time, interactivity, and stability — are part of Google’s ranking algorithm.
If your site is slow, search engines assume it’s a poor user experience, and you slip down the rankings.
How Speed Impacts Sales
Speed also impacts real people. Studies show:
- A 1-second delay can cut conversions by 7%
- 53% of users leave a mobile site if it takes more than 3 seconds to load.
That’s lost revenue — all because of performance issues.
Common Causes of Slow Sites
- Oversized images
- Too many plugins or apps
- Cheap hosting
- Bloated code in templates
How to Improve Performance
- Use a Content Delivery Network (CDN).
- Optimize images
- Minimize apps/plugins.
- Choose lightweight themes or go custom.
- Test regularly with Google PageSpeed Insights.
Final Thoughts
Website performance isn’t just a technical issue. It directly affects your SEO, conversions, and bottom line.
At our company, we build and optimize websites that are fast, secure, and designed for growth.
Want to see how your site performs? Let’s run a free speed audit.
